Comments

Today I am going to comment on Phoebe's Blog :-)

Week 3

I think the key points to remember from this weeks readings are how there are many different theories in the practice of Public Relations and how they are applied in the PR world. These theories are created and formed from both previous theories and new ideas to be applied to aspects of the PR world. The readings also outline the importance and limitations of these theories, which make it easier to determine the most appropriate one to be used and when.

The readings made me think more about PR theories and practice in that each of the different theories and approaches much be correctively chosen for each situation. There is no one theory in the field of Public Relations, but many varied accounts which are suitable for unique situations.

The readings also outline how the profession of Public Relations is changing dramatically over time. New theories are helping to expand PR and create a new world within advertising and marketing. This is one of the key things that I have learnt from this week. Public Relations is a broad and unique field that has been created and developed to form a vast new profession amongst the marketing business world.

The Wonders of Our Lecture

Week 2

As I have not obtained the textbook yet I'll comment on the lecture. Firstly, I think that Melanie presents this subject and topics in an interesting way which holds my attention much better than the lovely semester one subject of Intro to Comm. The slides with short and direct points to then be explained further by Melanie helps in understanding the concepts, as we saw with The Four Models of Public Relations. The lecture also helped me to understand the difference between marketing and PR and the main objectives between the two, and how PR is on a different level to marketing and advertising.

As my memory is terrible and Melanie went a bit too fast between slides so my notes are half scribbled, this is all I can really remember :-S