I think the key points to remember from this weeks readings are how there are many different theories in the practice of Public Relations and how they are applied in the PR world. These theories are created and formed from both previous theories and new ideas to be applied to aspects of the PR world. The readings also outline the importance and limitations of these theories, which make it easier to determine the most appropriate one to be used and when.
The readings made me think more about PR theories and practice in that each of the different theories and approaches much be correctively chosen for each situation. There is no one theory in the field of Public Relations, but many varied accounts which are suitable for unique situations.
The readings also outline how the profession of Public Relations is changing dramatically over time. New theories are helping to expand PR and create a new world within advertising and marketing. This is one of the key things that I have learnt from this week. Public Relations is a broad and unique field that has been created and developed to form a vast new profession amongst the marketing business world.
1 comment:
Em,
I really enjoyed reading your blog. I completely agree with your point about there being numerous theories in Public Relations. I found your point about how the profession of Public Relations is continually changing and expanding really interesting.After reading the textbook I understand and agree with your opinion that PR is a broad field and can encompass many jobs.Lets hope I can get one.
I look forward to reading more of your insightful blogs.
I'll talk to you soon
Phebs
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