Week 7
This week I have only focused on chapter 10 of Public Relations Theory and Practice as I could not find the other readings and several people I asked also had no clue as to where to find them. So it was plenty of textbook analysis for me.
The reading this week broadened my understandings of the relationship PR practitioners have with all forms of media. It is important in the PR world to have strong and positive connections with the media. Page 263 states how “the practitioner will use the media in their role of issues manager, monitoring trends, government policy and legislation, debates and opinion”. Basically I saw this to enhance the idea that the media influences public relations in a number of ways.
Another key point I noticed was the listing of the ‘eight news values’; impact, conflict, timeliness, proximity, prominence, currency, human interest and the unusual. Several of these were familiar as they were mentioned in last semester’s course Introduction to Professional Writing. By allocating one or more of these values to a story or event helps to determine whether it may or may not be news worthy.
I found the sections on Deadlines and Newsroom Hierarchy really interesting. It was a fascinating thing to learn about that was different to PR work all the time, even though it was still relevant. In other terms, it was like learning two things at the same time. I thought this was a really positive thing for anyone who is interested at working in a newsroom of some sort.
The explanations of the different ‘items’ in ‘Media Kits’ helped further my understanding of the different kinds of writings required in PR. There are several ways to write information, and each item may be more suitable for a different situation.
The section on Media Conferences was rather familiar. It seemed to be a lot of facts that I had already accumulated knowledge of (yes once again some in business studies in year 12!) But it was handy again to freshen up my understanding.
Only brief this week (despite the long list of required readings). All in all this weeks reading was fairly interesting and once again I walked away feeling more knowledgeable and that my brain had just been introduced to some more interesting and important facts about public relations. I must admit, this subject is proving to be more and more appealing every week.
2 comments:
you didn't miss out on much with the other readings but I think they are worth reading. They were about achieving a good oral presentation and speaking in a group. Good for our debate!!!!
I agree with you about the most important points this week being how important it is for PR practitioners to under stand how the media works and to have good working relationships with media outlets.
I also found the newsroom hierarchy intersesting. I doidn't think that was really important for a PR practitioner. I was very wrong.
I didn't find the media conferences interesting but I guess you have to know these thinks all the same.
great blog!
Ash
I am very convinced you got more than only the basic ideas from this reading and I share your interest in the newsroom-structure and hierarchy.
I agree with you that different situations require different items which require different styles of writing.
Good work! :-)
Fabian
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