Week 4
The readings this week, in particular 'Insider Info', made me think more about PR practices in that the interviews gave a clear and firsthand view of experiencing the PR world. The diary layouts of "My Week" helped me understand so much more of what is expected in this field of work. I thought this was an excellent way of drafting the different tasks of personnel in this line of work. It was interesting seeing the similarities and differences between different positions, whether you may be an Executive Director of a Hospital Foundation, a Media and Communications Manager, or a PR Consultant.
The chapter ‘Internal and Community Relations’ first reminded me of Year 12 Business Studies with the first section talking about “employee goodwill” and “management organisational structures”. I believe my background knowledge of these subjects helped in the understanding of the tools of communication and relationships in PR. The quote by Mackay (1993:288) is an excellent expression of how working in such a professional and demanding line of work must not change the way human beings interact and communicate. This is one point I gathered from the community relations. Again, the mention of “negotiation” emphasises the fact that strong internal relations within a company raises output and helps strengthen an organisation. All lengths must be taken to ensure a successfully communicating and functioning establishment.
1 comment:
I think your blog this week is really good. I think you have a good understanding of both readings, which shows through your evaluation of Insider Info and Internal and Community Relations.
I think you could have included the quote that you refer to, just to make it clearer in the next few comments.
I like how you related the new material to things you already know (from yr12 business studies). I also liked that you identified the parts of each reading you found interesting. Maybe you could include which parts you didn't find as interesting?
Good work :)
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